Why We Buy – Secrets of Consumer Seduction – gebrueder beetz filmproduktion

Why We Buy - Secrets of Consumer Seduction

In 'WHY WE BUY' we take a look behind the scenes of confidential manipulation by meeting the people who give the world its colours, sounds and aromas – a sweet, hidden persuasion of us consumers by activating our senses.

Year

2009

Length

45, 52 min

Director

Jan Tenhaven

What will the future look like? What will we fear, what will we desire, what will we buy in three years from now?
These questions are not a futuristic game, not just „nice to know“. The answers to them are vital for almost any industry if it wants to survive. Why are there at the same time orange shoes, orange sofas and orange prams in the shops? Why are BMW and Porsche spending millions of euros to create the sound of a slamming door? Or simply of an indicator. Why does it always smell the same at any Sheraton hotel in the world? And how will Swissotel smell soon? Meet the people that paint, orchestrate and perfume the world. What visions do they have for the future?

With WHY WE BUY we take a look behind the scenes of secret manipulation by following three experts on their hunt for the sound, smell and scent of tomorrow.

Credits

Written and directed by
Jan Tenhaven

Director of Photography
Martin Langner
Jörg Junge

Editing
Kristine Langner

Sound
Oliver Prasnikar
Ullrich Menges

Producer
Maria Wischnewski

Executive producer
Christian Beetz

Commissioning Editors
Verena Formen-Mohr
Christoph Mestmacher

Sales & distribution

Why We Buy – Secrets of Consumer Seduction

Trailer

„Just in diesem Moment überraschen uns die aus dem Theaterbereich stammenden jungen Regisseure Hans Block und Moritz Riesewieck mit einem erstaunlichen Dokumentarfilm, der seit Monaten Publikum und Kritik auf den wichtigsten Festivals der Welt elektrisiert. Völlig zu Recht: Es ist, als würden einem die Scheuklappen weggerissen, als sähe man das, was sich seit Jahren direkt vor unseren Augen abspielt, zum ersten Mal unverschleiert... eine fesselnde ,Doku noir' mit höchstem Anspruch...Dieser Film müsste an allen Schulen gezeigt werden.“

Frankfurter Allgemeine Zeitung

17.05.2018